8 found
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  1. Information Priorities for investment decision-making and fear during market crashes: Analyzing East Asian Countries with Bayesian Mindsponge Framework Analytics.Minh-Hoang Nguyen, Dan Li, Thien-Vu Tran, Phuong-Tri Nguyen, Thi Mai Anh Tran & Quan-Hoang Vuong - manuscript
    Market crises amplify fear, disrupting rational decision-making of stock investment. This study examines the relationship between investors’ information priorities—such as intuition, company performance, technical analysis, and other factors—and their fear responses (freeze, flight, and hiding) during market crashes. Using the Bayesian Mindsponge Framework (BMF) to analyze data from 1,526 investors in China and Vietnam, the findings reveal complex dynamics. We found positive associations between investors’ prioritization of social influence and intuition for investment decision-making with being freeze (i.e., not knowing what (...)
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  2. IMPROVING COMMUNITY ENGAGEMENT BY CREATING JOBS AND INCOME-GENERATING OPPORTUNITIES FOR WOMEN: THE PURPOSEFUL FOCUS OF SCHOOL MEAL PROGRAMS.Minh-Phuong Thi Duong, Dan Li, Thi Mai Anh Tran, Sari N. P. W. P., Minh-Hoang Nguyen & Quan-Hoang Vuong - manuscript
    Background: School meal programs are not only government initiatives but also community-driven efforts. Aiming to combat food insecurity among school-aged children effectively, these programs are executed in conjunction with food bank initiatives. Various community groups play a crucial role in the success of both food security initiatives. There is a need to improve community engagement to successfully link school meal programs with food banks to build program synergy, combating food insecurity through a two-sided approach. Aim: This study aims to examine (...)
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  3. Exploring Italian Consumers’ Willingness to Pay for Sustainable Fashion: The Roles of Eco-Consciousness and Vintage Preference.Minh-Hoang Nguyen, Minh-Phuong Thi Duong, Thien-Vu Tran, Hong-Hue Thi Nguyen, Thi Mai Anh Tran & Quan-Hoang Vuong - manuscript
    Studying the psychology behind the purchase of eco-friendly products and second-hand items can offer valuable insights to promote sustainable consumer behavior. This paper examines factors influencing Italian consumers’ willingness to pay regarding bio-based clothing and second-hand items. Drawing from data collected from 402 Italian participants, we examine how motivations and socio-demographic factors are associated with willingness to pay in the context of sustainable fashion. Our findings reveal that motivations related to environmental concerns are positively associated with consumers’ willingness to pay (...)
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  4. Exploring predictors of donation willingness for urban public parks in Vietnam: Socio-demographic factors, motivations, and visitation frequency.Thi Mai Anh Tran, Ni Putu Wulan Purnama Sari, Manh Tan Le, Minh-Hoang Nguyen & Quan-Hoang Vuong - manuscript
    Rapid urbanization in Vietnam significantly impacts the environment and human well-being. Public parks are crucial for enhancing social and environmental sustainability in urban areas, yet their establishment and expansion require substantial funding. This study investigates the factors influencing Vietnamese urban residents’ willingness to donate to planting projects in public parks, utilizing the Bayesian Mindsponge Framework (BMF), which combines Mindsponge Theory’s informational entropy-based notion of value with Bayesian analysis. Analyzing data from 535 residents in major Vietnamese cities, we found that while (...)
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  5. The complex interplay between climate change belief, political identity, and potable water reuse willingness: Insights from the arid region of the United States.Minh-Hoang Nguyen, Dan Li, Geng Li, Thi Mai Anh Tran & Quan-Hoang Vuong - manuscript
    Public sentiment regarding climate change in the United States is starkly divided, with the Republicans and Democrats holding markedly different views. Given the inherent connection between the water crisis and climate change, this research aimed to investigate the interplay between the residents’ beliefs about the impact of climate change on water supply unpredictability, their political identity, and their willingness to adopt direct and indirect potable water reuse. The Bayesian Mindsponge Framework (BMF) analytics was conducted on a dataset of 1,831 water (...)
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  6.  98
    Comparative Study of the Effectiveness of Chinese Mothers and Fathers in Influencing Children's Waste Reusing and Recycling Behaviors.Minh-Hoang Nguyen, Minh-Phuong Thi Duong, Thi Mai Anh Tran, Ni Putu Wulan Purnama Sari, Chamunorwa Huni, Viet-Phuong La & Quan-Hoang Vuong - manuscript
    Parental influence plays a crucial role in shaping children’s behaviors. While several studies have examined parents’ roles in fostering children’s sustainable habits, they often treat parental influence as a single construct, overlooking the distinct roles of fathers and mothers, as well as the influence of cultural values and norms. This study explores the distinct roles of Chinese fathers and mothers in shaping children’s waste reusing and recycling behaviors. Using Bayesian Mindsponge Framework analytics, the study analyzed responses from 516 children and (...)
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  7. What makes readers love a fiction book: A statistical analysis on Wild Wise Weird using real-world data from Amazon readers' reviews.Minh-Hoang Nguyen, Ni Putu Wulan Purnama Sari, Minh-Phuong Thi Duong, Manh-Tung Ho, Thi Mai Anh Tran, Dan Li, Phuong-Tri Nguyen, Hong-Hoa Thi Nguyen & Viet-Phuong La - manuscript
    For centuries, fiction—particularly fables—has seamlessly combined storytelling, moral lessons, and societal reflections to engage readers on both emotional and intellectual levels. Despite extensive research on the benefits of reading and the emotional responses it evokes, a critical gap remains in understanding what drives readers to form deep emotional connections with specific works. This study seeks to identify the characteristics of a book that foster such connections. Using Bayesian Mindsponge Framework analytics, we analyzed a dataset of 129 Amazon reviews of Wild (...)
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  8.  68
    A Data Collection for Studying What Makes Readers love a fiction book?Minh-Hoang Nguyen, Ni Putu Wulan Purnama Sari, Minh-Phuong Thi Duong, ManhTung Ho, Thi Mai Anh Tran, Dan Li, Phuong-Tri Nguyen, Hong-Hoa Thi Nguyen & Viet-Phuong La - 2025
    This data collection comprises of Amazon reviews of the book titled “Wild Wise Weird.” These reviews will be analyzed and updated to identify factors driving people to love a fiction book. Wild Wise Weird is a collection of 42 fables that blends traditional storytelling with modern sensibilities, weaving together life lessons, humor, and social commentary.
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